PDF: Process + Examples
How to develop and prioritize goals
- Goals identify what is most important to the user, brand, and business. (See examples below to help you)
- Try to narrow, focus, and prioritize goals first for the user. Then you can see how those user goals can also benefit the business and the brand in a variety of ways.
- You have most likely come up with a lot of features and functionality, but do they all support your business, brand, or user goals? Use your prioritized goals and user needs as a way to help filter the information so you can focus on the features and functionality that matter most.
- Priority Pyramid: Place goals into three quadrants of a pyramid based on level of importance.
- High at top, medium in the middle, and low at the bottom.
- Place 20% of your goals in the high section, 30% in the middle, and 50% in the lowest.
- Priority Matrix: Create a matrix with two axes –
- most important and least important to company on one axis,
- most important and least important to user on the other axis.
- Place goals in the quadrants along the spectrum.
- Try and prioritize – not everything can be important.
How to Turn In:
- List of at least 3-5 goals for each: User, Brand, and Business.
- Priority Pyramid or Priority Matrix (choose one method to demonstrate the prioritization of your goals)
- Format is up to you: Can turn in a clear photograph of your hands-on process, or a Google Doc, or link to Figma, Figjam or Invision Freehand board, or designed in Illustrator or Google Slides? Whatever makes the most sense for your team!