11AM SECTION:

Monday, June 6, 8am–10am, Room FI 238:
1. Final Prototype Link
2. Pitch Deck
3. Video

Thursday, June 9, 1pm:
4. Case Study

2PM SECTION:

Thursday, June 9, 1:00 – 3:00pm, Room FI 238:
1. Final Prototype Link
2. Pitch Deck
3. Video
4. Case Study

• Figma Link on Google Doc

• Pitch Deck Framework (Also see below)
• Pitch Deck // Google Slides, PDF, Figma Link
• 6 minutes
• Introduce us to the problem, audience, solution, rationale, and your vision for the future of this digital product.
• Your presentation will be in the form of a short pitch deck and video, therefore you will be structuring your dialogue as if the class were the client/investors.

Outline:

1. Emotional Connection: Start by establishing an emotional connection in order to improve your chances to convince your audience.
2. Show the Problem (why): Convince your audience that you are addressing a substantial problem that is worth solving.
   • What is the problem?
   • How do you know if it’s a problem?
   • Do you have primary or secondary research to back this up?
   • Who are you solving this problem for?
3. Draw the Solution (how): Show how you are aiming to solve the problem in general lines, without exposing your product (yet).
   • What are some of the alternative solutions that people are using today?
   • Why are they not working out for them?
   • What is your solution?
4. Introduce Your Product (what): Create the first brand impression and expose your product to the world.
   • How does your product work? What are the key highlights/features?
   • Keep the explanation simple and concise with a few screen grabs/mockups of your product.
   • How does it bring value to your customers?
5. Make them imagine (vision): Grab back the attention and make them remember your pitch. Wrap up by providing your vision and future of your product.
   • Remind investors why they should care.
   • What is your vision?
   • Why are you driven to achieve this vision?
   • Or what is a future iteration/expansion of this product?

• Video // .mp4, 1920×1080 (Use H.264 Codec when exporting)
• 1.5 minutes
• Play before, during, or after the pitch deck.
• Clearly demonstrate the problem/context, design, features, and interaction. Promote/explain the design solution and give a call-to-action. The video allows us to see your product in action and better understand how it works in context.
• Here are examples and tips to make a product video.

The case study addresses the following outline, which helps to evaluate your team’s solution to the design challenge. It narrates your journey through decision-making and learning insights. Include any additional content and photos to support and explain your case study. Your case study will be in the form of an approx. 1,000 word PDF with plenty of photos, mock-ups, process, etc.

A. Background: A brief introduction of the project: the problem, the client or industry you worked with, why you chose it, etc.

• Team– Who else did you work with?
• Contributions– What were each member’s specific contributions to the end result?

B. Problem: What problem did you set out to tackle?

C. Solution: What was your proposed general solution? This includes how you approached the problem, strategy, etc.

D. Process: What steps did you take to reach the final product?

• Pain Points & Opportunities – What pain points and opportunities did you discover through brainstorming, interviews, user journey mapping, and any contextual research? Demonstrate these steps and the takeaways.
• Target Audience – Who is your target audience? How did you determine this? What did their user personas and scenarios demonstrate?
• Validate Assumptions – What hypotheses and framing questions about the problem did you make and how did you validate them from surveys, “how might we” questions, and competitive research? What other pain points/opportunities did your discover? Demonstrate these steps and your takeaways.
• Define – What were your prioritized goals and product statement. What did the user flow of your product look like?
• Visual Design – What were the design directions you explored? Show and explain sketches/wireframes, styleboards, preliminary visual designs, and refined designs. What feedback did you get on the various design phases?
• Testing & Analysis – How was the final experience implemented and tested? What did you learn from user testing both your lo-fi and hi-fi prototypes? What were the take-aways from your results?

E. Outcome: What was the end result?

• Final Design – Show the final design, mockups, and highlight its features
• Challenges – What were the challenges you had to overcome?
• Reflection – What did you learn from completing this project?
• Vision/Future Goals – Is there any room for growth with this project?

Concept (15)
strength & innovation of concept
level of product differentiation
solution meets target user’s goals and the brief’s framework

Design (20)
overall visual structure
overall typography
iconography
integration & quality of branding

Usability (20)
overall clarity of solution/product
information architecture/user flow
appropriate quantity & quality of content
clarity & consistency of buttons/interactions

Pitch (10)
explanation & clarity of overall problem, audience, solution, & vision
verbal presentation skills / visual design of pitch

Video (10)
demonstration of context, design, features, and  interaction
quality of video production and narrative structure

Case Study (20)
clear & convincing argument explaining: brief, scenario, problem, solution, team roles
process: brainstorming, interviews, framing questions/assumptions, survey, competitive research, user personas, user journey maps, how might we’s
concept evolution: prioritized goals, product statement, scenarios, user flow, sketches/wireframes, lo-fi prototype, design iterations, hi-fi prototype
explanation of outcome: user testing results, final design, challenges, reflection, vision
design of case study & appropriate amount of content (1000 words + images) 

Collaboration/Professionalism (15)
team evaluation (collaboration, communication, respect, integrity, motivation, timeliness)
level & value of contribution
overall class participation related to project and meeting checkpoints for project