Product Video Help | Digital Media Design II

Create a video using After Effects and/or Premiere that clearly provides the context/problem, promotes/explains the design solution, and gives a call-to-action. The video allows us to see your product in action and better understand how it works in context.

Rubric

demonstration of context, design, features, and interaction
quality of video production and narrative structure

Specs

It should be no longer than 1.5 minutes in length and it should be 1920×1080.

Considerations
The complexity of the video can really range.
Click to see Tips

You could use stock footage to provide context and space that your product/experience would be in, in conjunction with close up shots of your animated user interface and animated type.
You could either animate your user interface in After Effects or screen-record a hi-fi prototype of your interface moving from screen-to-screen within Figma. This could either be composited or not.
If you have to demonstrate an environment/product you may also choose to include either a diagrammatic drawing, illustration, photoshop comp, or a 3D rendering – if needed in the video.
You will also want to find music to set the tone and consider using voiceover and/or text to carry the narration.

Past Student Examples / Approaches
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Stock Footage + 2D Animation/Prototype