{"id":3497,"date":"2022-06-02T10:30:00","date_gmt":"2022-06-02T17:30:00","guid":{"rendered":"http:\/\/kaceymorrow.com\/361\/?p=3497"},"modified":"2022-06-02T10:45:37","modified_gmt":"2022-06-02T17:45:37","slug":"june-2","status":"publish","type":"post","link":"https:\/\/kaceymorrow.com\/361\/june-2\/","title":{"rendered":"June 2"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/aMQfdZAg6FqRWIvNDN\" width=\"380\" height=\"100\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/done-over-end-aMQfdZAg6FqRWIvNDN\">via GIPHY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ANNOUNCEMENTS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guest Critics for our Finals! <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>11AM Section: <a rel=\"noreferrer noopener\" aria-label=\"Amy Wisegarver (opens in a new tab)\" href=\"https:\/\/www.amywisegarver.com\/\" target=\"_blank\">Amy Wisegarver<\/a><\/li><li>2PM Section: <a rel=\"noreferrer noopener\" aria-label=\"Steph Battershell (opens in a new tab)\" href=\"https:\/\/battershell.cargo.site\/\" target=\"_blank\">Steph Battershell<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>End of BA and Graduation Celebration<\/strong> <strong>&#8211; Friday, June 10th,  3pm<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Front lawn of Art Building. After the Ceremony. Faculty will be on the lawn at 3pm.<\/li><li>Refreshments and lawn games and good times, oh my!<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">LAST CLASS!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fill out Team Evaluation for Project 2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"2-Person Team Form (opens in a new tab)\" href=\"https:\/\/forms.gle\/kPjun3s3qckyLPrJ6\" target=\"_blank\">2-Person Team Form<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"3-Person Team Form (opens in a new tab)\" href=\"https:\/\/forms.gle\/GXVwux3skwxiiqR47\" target=\"_blank\">3-Person Team Form<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fill out Course Evaluation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"11AM Section Form (opens in a new tab)\" href=\"https:\/\/surveys.wwu.edu\/index.php?r=survey\/index&amp;sid=455798\" target=\"_blank\">11AM Section Form<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"2PM Section Form (opens in a new tab)\" href=\"https:\/\/surveys.wwu.edu\/index.php?r=survey\/index&amp;sid=851492\" target=\"_blank\">2PM Section Form<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FINALS SCHEDULE\/DUE DATES<\/h2>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">[expand title=&#8221;Click to see Finals\/Due Dates&#8221;]<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>11AM SECTION:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Monday, June 6, 8am\u201310am, Room FI 238<\/strong>:<br>1. Final Prototype Link<br>2. Pitch Deck<br>3. Video<br><br><strong>Thursday, June 9, 1pm:<\/strong><br>4. Case Study<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2PM SECTION:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thursday, June 9, 1:00 &#8211; 3:00pm, Room FI 238: <\/strong><br>1. Final Prototype Link<br>2. Pitch Deck <br>3. Video<br>4. Case Study<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/kaceymorrow.com\/361\/project-2-problem-seeking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PROJECT 2: (opens in a new tab)\">PROJECT 2<\/a>: FINAL DELIVERABLES<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Turn Prototype, Pitch, Video, and Case Study into your Team&#8217;s Google Drive in a <strong>folder labeled FINAL DELIVERABLES<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">1.  [expand title=&#8221;Final Prototype&#8221;]<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Figma Link<\/strong> on Google Doc<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">2. [expand title=&#8221;Pitch Deck&#8221;]<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"Pitch Deck Framework (opens in a new tab)\" href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/05\/pitchdeck_deliverable.pdf\" target=\"_blank\">Pitch Deck Framework<\/a> (Also see below)<\/li><li><strong>Pitch Deck<\/strong> \/\/ <strong>Google Slides, PDF, Figma Link <\/strong><\/li><li><strong>6 minutes<\/strong><\/li><li>Introduce us to the <strong>problem, audience<\/strong>, <strong>solution<\/strong>, <strong>rationale,<\/strong> and your <strong>vision<\/strong> for the future of this digital product.<\/li><li>Your presentation will be in the form of a short pitch deck and video, therefore you will be structuring your dialogue as if the class were the client\/investors.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outline:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Emotional Connection:<\/strong> Start by establishing an emotional connection in order to improve your chances to convince your audience.<\/li><li><strong>Show the Problem (why):<\/strong> Convince your audience that you are addressing a substantial problem that is worth solving.<ul><li>What is the problem?<\/li><li>How do you know if it\u2019s a problem? <\/li><li>Do you have primary or secondary research to back this up?<\/li><li>Who are you solving this problem for?<\/li><\/ul><\/li><li><strong>Draw the Solution (how): <\/strong>Show how you are aiming to solve the problem in general lines, without exposing your product (yet).<ul><li>What are some of the alternative solutions that people are using today?<\/li><li>Why are they not working out for them?<\/li><li>What is your solution?<\/li><\/ul><\/li><li><strong>Introduce Your Product (what): <\/strong>Create the first brand impression and expose your product to the world.<ul><li>How does your product work? What are the key highlights\/features?<\/li><\/ul><ul><li>Keep the explanation simple and concise with a few screen grabs\/mockups of your product. <\/li><li>How does it bring value to your customers?<\/li><\/ul><\/li><li><strong>Make them imagine (vision): <\/strong>Grab back the attention and make them remember your pitch. Wrap up by providing your vision and future of your product.<ul><li>Remind investors why they should care.<\/li><li>What is your vision?<\/li><li>Why are you driven to achieve this vision?<\/li><li>Or what is a future iteration\/expansion of this product?<\/li><\/ul><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">3. [expand title=&#8221;Video&#8221;]<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Video<\/strong> \/\/ <strong>.mp4, 1920&#215;1080<\/strong> (Use H.264 Codec when exporting)<\/li><li><strong>1.5 minutes<\/strong><\/li><li>Play before, during, or after the pitch deck.<\/li><li>Clearly demonstrate the <strong>problem\/context, design, features, and interaction. Promote\/explain<\/strong> the design solution and give a <strong>call-to-action<\/strong>. The video allows us to see your product in action and better understand how it works in context.<\/li><li><a href=\"http:\/\/kaceymorrow.com\/361\/product-video\">Here are examples and tips to make a product video.<\/a> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">4. [expand title=&#8221;Case Study&#8221;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The case study addresses the following outline, which helps to evaluate your team\u2019s solution to the design challenge. It narrates your journey through decision-making and learning insights. Include any additional content and photos to support and explain your case study. Your case study will be in the form of an approx. 1,000 word PDF with plenty of photos, mock-ups, process, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. Background:<\/strong>&nbsp;A brief introduction of the project: the problem, the client or industry you worked with, why you chose it, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Team<\/em><\/strong>\u2013 Who else did you work with?<\/li><li><strong><em>Contributions<\/em><\/strong>\u2013 What were each member\u2019s specific contributions to the end result?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B. Problem:<\/strong>&nbsp;What problem did you set out to tackle?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C. Solution:<\/strong>&nbsp;What was your proposed general solution? This includes how you approached the problem, strategy, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D. Process:<\/strong>&nbsp;What steps did you take to reach the final product?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Pain Points &amp; Opportunities \u2013<\/em><\/strong>&nbsp;What pain points and opportunities did you discover through brainstorming, interviews, user journey mapping, and any contextual research? Demonstrate these steps and the takeaways.<\/li><li><strong><em>Target Audience \u2013 <\/em><\/strong>Who is your target audience? How did you determine this? What did their user personas and scenarios demonstrate?<\/li><li><strong><em>Validate Assumptions <\/em>\u2013<\/strong>&nbsp;What hypotheses and framing questions about the problem did you make and how did you validate them from surveys, \u201chow might we\u201d questions, and competitive research? What other pain points\/opportunities did your discover? Demonstrate these steps and your takeaways.<\/li><li><strong><em>Define \u2013 <\/em><\/strong>What were your prioritized goals and product statement. What did the user flow of your product look like? <\/li><li><strong><em>Visual Design \u2013<\/em><\/strong>&nbsp;What were the design directions you explored? Show and explain sketches\/wireframes, styleboards, preliminary visual designs, and refined designs. What feedback did you get on the various design phases?<\/li><li><strong><em>Testing &amp; Analysis \u2013<\/em><\/strong> How was the final experience implemented and tested? What did you learn from user testing both your lo-fi and hi-fi prototypes? What were the take-aways from your results?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E. Outcome:<\/strong>&nbsp;What was the end result?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Final Design \u2013&nbsp;<\/em><\/strong>Show the final design, mockups, and highlight its features<\/li><li><strong><em>Challenges \u2013&nbsp;<\/em><\/strong>What were the challenges you had to overcome?<\/li><li><strong><em>Reflection \u2013<\/em>&nbsp;<\/strong>What did you learn from completing this project?<\/li><li><strong><em>Vision\/Future Goals \u2013<\/em><\/strong>&nbsp;Is there any room for growth with this project?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">EVALUATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">50% Concept\/Design\/Usability <br>18% Case Study <br>18% Pitch\/Video (visual, verbal, storytelling) <br>14% Collaboration\/Professionalism<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">[expand title=&#8221;Click to see Rubric:&#8221;] <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concept<\/strong>&nbsp;(15)<br>strength &amp; innovation of concept<br>level of product differentiation <br>solution meets target user&#8217;s goals and the brief&#8217;s framework<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design&nbsp;<\/strong>(20)<br>overall visual structure<br>overall typography<br>iconography<br>integration &amp; quality of branding<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usability<\/strong>&nbsp;(20)<br>overall clarity of solution\/product<br>information architecture\/user flow<br>appropriate quantity &amp; quality of content<br>clarity &amp; consistency of buttons\/interactions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pitch&nbsp;<\/strong>(10)<br>explanation &amp; clarity of overall problem, audience, solution, &amp; vision<br>verbal presentation skills \/ visual design of pitch<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video&nbsp;<\/strong>(10)<br>demonstration of context, design, features, and&nbsp;&nbsp;interaction<br>quality of video production and narrative structure<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Case Study<\/strong>&nbsp;(20)<br>clear &amp; convincing argument explaining: brief, scenario, problem, solution, team roles<br>process: brainstorming, interviews, framing questions\/assumptions, survey, competitive research, user personas, user journey maps, how might we&#8217;s<br>concept evolution: prioritized goals, product statement, scenarios, user flow,&nbsp;sketches\/wireframes, lo-fi prototype, design iterations, hi-fi prototype<br>explanation of outcome: user testing results, final design, challenges, reflection, vision<br>design of case study &amp; appropriate amount of content<em> (1000 words + images)&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaboration\/Professionalism <\/strong>(15)<br>team evaluation&nbsp;<em>(collaboration, communication, respect, integrity, motivation, timeliness)<\/em><br>level &amp; value of contribution<br>overall class participation related to project and meeting checkpoints for project<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANNOUNCEMENTS Guest Critics for our Finals! 11AM Section: Amy Wisegarver 2PM Section: Steph Battershell End of BA and Graduation Celebration &#8211; Friday, June 10th, 3pm Front lawn of Art Building. After the Ceremony. Faculty will be on the lawn at 3pm. Refreshments and lawn games and good times, oh my! LAST CLASS! Fill out Team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3497","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=3497"}],"version-history":[{"count":8,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3497\/revisions"}],"predecessor-version":[{"id":3508,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3497\/revisions\/3508"}],"wp:attachment":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=3497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/categories?post=3497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/tags?post=3497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}