{"id":3472,"date":"2022-05-31T10:30:00","date_gmt":"2022-05-31T17:30:00","guid":{"rendered":"http:\/\/kaceymorrow.com\/361\/?p=3472"},"modified":"2022-05-30T14:39:56","modified_gmt":"2022-05-30T21:39:56","slug":"may-31-2","status":"publish","type":"post","link":"https:\/\/kaceymorrow.com\/361\/may-31-2\/","title":{"rendered":"May 31"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/05\/bfa_show-1024x1024.png\" alt=\"\" class=\"wp-image-3476\" width=\"412\" height=\"412\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">IN CLASS<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Look at Case Study Examples on Portfolios <\/strong>(this is for after you graduate or you can turn it in this way too.)<ul><li><a rel=\"noreferrer noopener\" aria-label=\"Amy Wisegarver (opens in a new tab)\" href=\"https:\/\/www.amywisegarver.com\/\" target=\"_blank\">Amy Wisegarver<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Amanda Kelley (opens in a new tab)\" href=\"https:\/\/www.amandakelley.work\/work\/nike-ux\" target=\"_blank\">Amanda Kelley<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Kara Philipovich (opens in a new tab)\" href=\"https:\/\/www.karaphilipovich.com\/work\/zara-app-reboot\" target=\"_blank\">Kara Philipovich<\/a> \/\/ <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tempesttcarreon.com\/#\/zara-reboot\/\" target=\"_blank\">Tempestt Carreon<\/a><\/li><\/ul><\/li><li><strong>Meet <\/strong>to go over final refinements, progress on videos, and ask questions.<\/li><li><strong>Work<\/strong> in class.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ff0011\">DUE THURSDAY<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Progress on Video, Pitch Deck, Case Study. <\/li><li>Each group make an agreement with Kacey on what progress to share on Thursday. <\/li><li>If you have the video done or partially done, you can get feedback in class!<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FINALS SCHEDULE\/DUE DATES<\/h2>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">[expand title=&#8221;Click to see Finals\/Due Dates&#8221;]<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>11PM SECTION:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Monday, June 6, 8am\u201310am, Room FI 238<\/strong>:<br>1. Final Prototype Link<br>2. Pitch Deck<br>3. Video<br><br><strong>Thursday, June 9, 1pm:<\/strong><br>4. Case Study<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2PM SECTION:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thursday, June 9, 1:00 &#8211; 3:00pm, Room FI 238: <\/strong><br>1. Final Prototype Link<br>2. Pitch Deck <br>3. Video<br>4. Case Study<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/kaceymorrow.com\/361\/project-2-problem-seeking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PROJECT 2: (opens in a new tab)\">PROJECT 2<\/a>: FINAL DELIVERABLES<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Turn Prototype, Pitch, Video, and Case Study into your Team&#8217;s Google Drive in a <strong>folder labeled FINAL DELIVERABLES<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">1.  [expand title=&#8221;Final Prototype&#8221;]<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Figma Link<\/strong> on Google Doc<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">2. [expand title=&#8221;Pitch Deck&#8221;]<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/05\/pitchdeck_deliverable.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pitch Deck Framework (opens in a new tab)\">Pitch Deck Framework<\/a><\/li><li><strong>Pitch Deck<\/strong> \/\/ <strong>Google Slides, PDF, Figma Link <\/strong><\/li><li>Introduce us to the validated problem\/solution, your rationale for how you designed the experience, and your vision for the future of this digital experience.<\/li><li>Your presentation will be in the form of a short pitch deck and video, therefore you will be structuring your dialogue as if the class were the client\/investors. The pitch presentation including time for the video will be no longer than 7.5 minutes total. <em>(approximately 6 minute presentation + 1.5 minute video would work)\u00a0<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">3. [expand title=&#8221;Video&#8221;]<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Video<\/strong> \/\/ <strong>.mp4, 1920&#215;1080<\/strong> (Use H.264 Codec when exporting)<\/li><li>Clearly demonstrate the problem\/context, design, features, and interaction. Promote\/explain the design solution and give a call-to-action. The video allows us to see your product in action and better understand how it works in context.<\/li><li>It should be a maximum of 1.5 minutes in length and 1920\u00d71080 aspect ratio.<\/li><li><a href=\"http:\/\/kaceymorrow.com\/361\/product-video\">Here are examples and tips to make a product video.<\/a> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">4. [expand title=&#8221;Case Study&#8221;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The case study addresses the following outline, which helps to evaluate your team\u2019s solution to the design challenge. It narrates your journey through decision-making and learning insights. Include any additional content and photos to support and explain your case study. Your case study will be in the form of an approx. 1,000 word PDF with plenty of photos, mock-ups, process, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. Background:<\/strong>&nbsp;A brief introduction of the project: the problem, the client or industry you worked with, why you chose it, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Team<\/em><\/strong>\u2013 Who else did you work with?<\/li><li><strong><em>Contributions<\/em><\/strong>\u2013 What were each member\u2019s specific contributions to the end result?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B. Problem:<\/strong>&nbsp;What problem did you set out to tackle?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C. Solution:<\/strong>&nbsp;What was your proposed general solution? This includes how you approached the problem, strategy, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D. Process:<\/strong>&nbsp;What steps did you take to reach the final product?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Pain Points &amp; Opportunities \u2013<\/em><\/strong>\u00a0What pain points and opportunities did you discover through brainstorming, interviews, user journey mapping, and any contextual research? Demonstrate these steps and the takeaways.<\/li><li><strong><em>Target Audience \u2013 <\/em><\/strong>Who is your target audience? How did you determine this? What did their user personas and scenarios demonstrate?<\/li><li><strong><em>Validate Assumptions <\/em>\u2013<\/strong>\u00a0What hypotheses and framing questions about the problem did you make and how did you validate them from surveys, \u201chow might we\u201d questions, and competitive research? What other pain points\/opportunities did your discover? Demonstrate these steps and your takeaways.<\/li><li><strong><em>Define \u2013 <\/em><\/strong>What were your prioritized goals and product statement. What did the user flow of your product look like? <\/li><li><strong><em>Visual Design \u2013<\/em><\/strong>\u00a0What were the design directions you explored? Show and explain sketches\/wireframes, styleboards, preliminary visual designs, and refined designs. What feedback did you get on the various design phases?<\/li><li><strong><em>Testing &amp; Analysis \u2013<\/em><\/strong> How was the final experience implemented and tested? What did you learn from user testing both your lo-fi and hi-fi prototypes? What were the take-aways from your results?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E. Outcome:<\/strong>&nbsp;What was the end result?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Final Design \u2013\u00a0<\/em><\/strong>Show the final design, mockups, and highlight its features<\/li><li><strong><em>Challenges \u2013\u00a0<\/em><\/strong>What were the challenges you had to overcome?<\/li><li><strong><em>Reflection \u2013<\/em>\u00a0<\/strong>What did you learn from completing this project?<\/li><li><strong><em>Vision\/Future Goals \u2013<\/em><\/strong>\u00a0Is there any room for growth with this project?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">EVALUATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">50% Concept\/Design\/Usability <br>18% Case Study <br>18% Pitch\/Video (visual, verbal, storytelling) <br>14% Collaboration\/Professionalism<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\">[expand title=&#8221;Click to see Rubric:&#8221;] <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concept<\/strong>&nbsp;(15)<br>strength &amp; innovation of concept<br>level of product differentiation <br>solution meets target user&#8217;s goals and the brief&#8217;s framework<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design&nbsp;<\/strong>(20)<br>overall visual structure<br>overall typography<br>iconography<br>integration &amp; quality of branding<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usability<\/strong>&nbsp;(20)<br>overall clarity of solution\/product<br>information architecture\/user flow<br>appropriate quantity &amp; quality of content<br>clarity &amp; consistency of buttons\/interactions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pitch&nbsp;<\/strong>(10)<br>explanation &amp; clarity of overall problem, solution, &amp; vision<br>verbal presentation skills \/ visual design of pitch<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video&nbsp;<\/strong>(10)<br>demonstration of context, design, features, and&nbsp;&nbsp;interaction<br>quality of video production and narrative structure<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Case Study<\/strong>&nbsp;(20)<br>clear &amp; convincing argument explaining: brief, scenario, problem, solution, team roles<br>process: brainstorming, interviews, framing questions\/assumptions, survey, competitive research, user personas, user journey maps, how might we&#8217;s<br>concept evolution: prioritized goals, product statement, scenarios, user flow,&nbsp;sketches\/wireframes, lo-fi prototype, design iterations, hi-fi prototype<br>explanation of outcome: user testing results, final design, challenges, reflection, vision<br>design of case study &amp; appropriate amount of content<em> (1000 words + images)&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaboration\/Professionalism <\/strong>(15)<br>team evaluation&nbsp;<em>(collaboration, communication, respect, integrity, motivation, timeliness)<\/em><br>level &amp; value of contribution<br>overall class participation related to project and meeting checkpoints for project<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IN CLASS Look at Case Study Examples on Portfolios (this is for after you graduate or you can turn it in this way too.) Amy Wisegarver Amanda Kelley Kara Philipovich \/\/ Tempestt Carreon Meet to go over final refinements, progress on videos, and ask questions. Work in class. DUE THURSDAY Progress on Video, Pitch Deck, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3472","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=3472"}],"version-history":[{"count":14,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3472\/revisions"}],"predecessor-version":[{"id":3496,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3472\/revisions\/3496"}],"wp:attachment":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=3472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/categories?post=3472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/tags?post=3472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}