{"id":3167,"date":"2022-04-19T10:30:01","date_gmt":"2022-04-19T10:30:01","guid":{"rendered":"http:\/\/kaceymorrow.com\/361\/?p=3167"},"modified":"2022-04-19T17:13:58","modified_gmt":"2022-04-19T17:13:58","slug":"apr-19-2","status":"publish","type":"post","link":"https:\/\/kaceymorrow.com\/361\/apr-19-2\/","title":{"rendered":"Apr 19"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/fuWFv1lOmWor6\" width=\"480\" height=\"289\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/retro-fuWFv1lOmWor6\">via GIPHY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PROJECT 1:&nbsp;<a href=\"http:\/\/kaceymorrow.com\/361\/project-1\/\">Humanizing Product Design<\/a>&nbsp;(<a href=\"http:\/\/kaceymorrow.com\/361\/etsy-keep-commerce-human\/\">Etsy<\/a>) (<a href=\"http:\/\/kaceymorrow.com\/361\/alaska-airlines-creating-an-airline-people-love\/\">Alaska<\/a>)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DURING CLASS: <\/strong>Conduct at least <strong>3-4 Usability Tests<\/strong> on your Hi-Fi Prototype and test others. Make sure to discuss the refined user interface design as well. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Copy<\/strong> <strong><a href=\"https:\/\/docs.google.com\/forms\/d\/1cuAndb3w_syb4PwxK1ndjZm-fFwyYawja1uRpbh41Gc\/edit?usp=sharing\">Usability Test Google Form<\/a><\/strong> OR <strong>Print the <a href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/04\/usability_test_feedback_form2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Usability Test PDF (opens in a new tab)\">Usability Test PDF<\/a> in class.<\/strong><\/li><li>If copying the Google Form: Click on the three vertical dots on the top right and click on &#8220;Make a Copy&#8221; and save to your own folder. <\/li><li>Come up with<strong> 3 tasks <\/strong>for someone to complete. Don&#8217;t make the tasks too easy, vague, or leading &#8211; or what is the point of testing? <ul><li>For example, &#8220;Update your personal photo and bio&#8221; is better than &#8220;Go to the Profile Screen.&#8221; <\/li><li>You can always reference your user task flows you previously created.<\/li><\/ul><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ff0004\">DUE NEXT TUESDAY<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Next Tuesday, you are delivering pitches in class to your client. We&#8217;ll use randomizer to see who goes first, so come prepared! You must attend class and help present or your project grade will be affected. See deliverables below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PROJECT 1 FINAL DELIVERABLES<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make a Folder called<strong> Final Deliverables <\/strong>in your Team Folder on the Google Drive and turn in the following final deliverables (Hi-Fi Prototype, Pitch, Case Study) detailed below.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. HI-FI PROTOTYPE<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make final refinements to the design and usability of your product based upon your user-testing feedback and make a final clickable hi-fi prototype. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turn in as a link in a Google Doc<\/strong> in Final Deliverables Folder in Google Drive. <\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. <a href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/04\/project1_deliverables22_pitchdeck.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PITCH DECK (opens in a new tab)\">PITCH DECK<\/a><\/strong> <em>(click this pdf for more tips)<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turn in as a PDF, Figma Link, Google Slides, PowerPoint, or Keynote<\/strong> in Final Deliverables Folder on Google Drive. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pitch will be no longer than <strong>6 minutes.<\/strong> Introduce us to the problem, main research insights, audience, solution, and rationale for how you designed the product. Then follow it by showing off the solution with clear screen grabs, mockups, clickable prototype, and\/or any optional animations that showcase different features of your redesign. Wrap it up with summary and visionary statements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/1Q4Yi39Ud5KYlqple7ZbkOb0FlA487ofN?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Student Pitch Examples (opens in a new tab)\">Student Pitch Examples<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\"><strong>[expand title=&#8221;Pitch Framework&#8221;]<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Emotional Connection:<\/strong> Start by establishing an emotional connection in order to improve your chances to convince your audience. You can pose questions, provide personal anecdotes, or explain why you choose this product.<br><br><\/li><li><strong>Show the Problem (why): <\/strong>Convince your audience that you are addressing a substantial problem that is worth solving.<ul><li>What was the assigned task?<\/li><li>What is the problem?<\/li><li>How do you know if it\u2019s a problem? What main research and findings do you have that backs this up?<\/li><li>Who are you solving this problem for? Audience?<br><br><\/li><\/ul><\/li><li><strong>Draw the Solution (how): <\/strong>Show how you are aiming to solve the problem in general lines, without exposing your product (just yet).<ul><li>What are some of the alternative solutions that people are using today?<\/li><li>Why are they not working out for them?<\/li><li>What is your solution and primary goals?<br><br><\/li><\/ul><\/li><li><strong>Introduce Your Product (what):<\/strong> Create the first brand impression and expose your (awesome) product changes to the world like a true boss.<ul><li>Show us the main changes to your product and how they directly relate to your solution, goals, problems, and assigned task.<\/li><li>Walk us through your designs via clear screen grabs, mockups, clickable prototype, and\/or any optional animations that showcase different features of your redesign.<br><br><\/li><\/ul><\/li><li><strong>Make them imagine (vision):<\/strong> Grab back the attention and make them remember your pitch. Wrap up by providing your vision and future of your product.<ul><li>Remind your investors why they should care.<\/li><li>What is your vision and\/or future goals?<\/li><li>Why are you driven to achieve this vision?<\/li><\/ul><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ff0004\">DUE NEXT THURSDAY<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. <a href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/04\/project1_deliverables22_casestudy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CASE STUDY (opens in a new tab)\">CASE STUDY<\/a><\/strong> <em>(click this pdf for more tips)<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turn in PDF, Figma Link, Google Slides, or Link to Portfolio website<\/strong> in Final Deliverables Folder on Google Drive. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your case study will be approx.&nbsp;<strong>1,000 words<\/strong>&nbsp;with plenty of photos, mock-ups, process, etc. The case study addresses the outline listed below which helps demonstrate your team\u2019s solution to the design challenge. This differs from a process book in the way that it narrates your journey through decision making and learning insights.&nbsp;Annotate and share each step of the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/drive.google.com\/drive\/u\/1\/folders\/1_b5HOxpr7uVqqNBWL1PxPW8y74wug3an\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Student Case Study Examples (opens in a new tab)\">Student Case Study Examples<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\"><strong>[expand title=&#8221;Case Study Outline&#8221;]<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Background:<\/strong> A brief introduction to the project: the assigned task, timeline\/phases, product\/company background information, team, and team contributions.<br><br><\/li><li><strong>Problem:&nbsp;<\/strong>What problem did you set out to tackle? Give only a brief summary\/introduction to the problem here, because you will be digging deeper in the process later of how you discovered the problem.<br><br><\/li><li><strong>Solution:<\/strong> What was your proposed general solution? Again, you really only need to provide a brief summary\/introduction to the solution here, since you will be explaining more thoroughly later in the document.&nbsp;<br><br><\/li><li><strong>Process:<\/strong> Dig Deeper: What steps did you take to reach the final product?<br><br><ul><li><em><strong>Research:&nbsp;<\/strong><\/em>Product research, user research, competitor benchmarking. What did you learn about your product, your primary user, and the competition?<br><br><\/li><\/ul><ul><li><strong><em>Framing\/Hypotheses\/Objectives<\/em><\/strong>: What framing questions did you ask\/answer? What did you want to find out? What primary assumptions\/hypotheses about the product and user did you make initially? What did you think you already knew and what did you want to validate? What primary objectives did these translate into?<br><br><\/li><\/ul><ul><li><strong><em>Pain Points &amp; Opportunities<\/em><\/strong>:&nbsp;What pain points and opportunities did you discover through earlier research, interviews, user journey maps, and your survey?&nbsp;<br><br><\/li><\/ul><ul><li><em><strong>Personas:&nbsp;<\/strong><\/em>What personas did you develop? Who was your target audience and how did you determine this? Who is typically excluded?<br><br><\/li><\/ul><ul><li><em><strong>Validating Hypotheses<\/strong><\/em>:&nbsp;After understanding your user and finding all of the pain points and opportunities, what initial hypotheses were validated and what unexpected results did you discover? How did you cluster and translate your findings using the \u201cHow Might We\u201d exercise?<br><br><\/li><\/ul><ul><li><strong><em>Define<\/em><\/strong>: What were your user, business, and product goals? How did you prioritize them? What was your product statement? Why did you choose the concept that you did?&nbsp;<br><br><\/li><\/ul><ul><li><strong><em>Build:<\/em><\/strong>&nbsp;What scenarios and user flows did you explore and land on?<br><br><\/li><\/ul><ul><li><strong><em>Iterate<\/em><\/strong>: What were the various layouts you explored? Show and explain sketches, wireframes, paper prototypes, and hi-fi prototype. What feedback did you get on the various design phases and what did your style board look like?&nbsp;<br><br><\/li><\/ul><ul><li><strong><em>Testing &amp; Analysis<\/em><\/strong>:&nbsp;How were the prototypes implemented? What did you learn from your paper and hi-fi prototype usability tests? Provide the main take-aways from your results?<br><br><\/li><\/ul><\/li><li><strong>Outcome:&nbsp;<\/strong>What was the end result?<br><br><ul><li><strong><em>Final Product \u2013&nbsp;<\/em><\/strong>Show your final designed screens and highlight the key features related to your redesign.&nbsp;<br><br><\/li><li><em><strong>Product Scenario\/Story \u2013<\/strong>&nbsp;<\/em>Describe your redesigned product being used in context. Write a detailed full scenario of your product in action by a primary user persona. Or draw a storyboard with characters using your product to paint a fuller picture.&nbsp;<br><br><\/li><li><strong><em>Challenges \u2013&nbsp;<\/em><\/strong>Describe challenges the team had to overcome.<br><br><\/li><li><strong><em>Reflection \u2013<\/em>&nbsp;<\/strong>What did the team learn from completing this project?<br><br><\/li><li><em><strong>Vision\/Future Goals \u2013<\/strong><\/em>&nbsp;What is the room for growth with this project?<\/li><\/ul><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Project 1 <strong>Evaluation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">55% Concept\/Design\/Usability<br>20% Case study<br>15% Pitch (visual, verbal, storytelling)<br>15% Collaboration\/Professionalism<\/p>\n\n\n\n<p class=\"has-text-color has-blue-color wp-block-paragraph\"><strong>[expand title=&#8221;Click to see Rubric&#8221;]<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concept<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>concept: strength, innovation, addresses specific task<\/li><li>level of product differentiation (from original product and competition)<\/li><li>solution meets target user\u2019s goals based upon thorough research<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>overall visual structure<\/li><li>overall typography<\/li><li>iconography<\/li><li>integration &amp; quality of branding<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usability<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>overall clarity of solution\/product<\/li><li>information architecture\/user flow<\/li><li>appropriate quantity &amp; quality of content<\/li><li>clarity &amp; consistency of buttons\/interactions<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pitch<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>explanation &amp; clarity of overall problem, solution, &amp; vision<\/li><li>demonstration of features, interaction, context, differentiation, &amp; demographic<\/li><li>verbal presentation skills \/ visual design of pitch<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Case Study<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>clear &amp; convincing introduction\/argument:&nbsp;<\/strong>explaining the task, timeline, team contributions, product\/company background, problem statement, solution statement, personas<\/li><li><strong>demonstration of process:&nbsp;<\/strong>product &amp; user research, competitor benchmarking, framing\/hypotheses\/objectives, interviews, user journey maps, survey<\/li><li><strong>demonstration of concept evolution:<\/strong>&nbsp;how might we\u2019s\/affinity map, prioritized goals, product statement, scenarios\/user flows, wireframes, prototypes\/usability testing (various rounds of iteration), style board<\/li><li><strong>explanation of outcome:&nbsp;<\/strong>final designs, final product scenario\/story, challenges, reflection, and vision<\/li><li><strong>design, organization, and clarity<\/strong>&nbsp;of case study &amp;&nbsp;<strong>appropriate amount of content or depth<\/strong>&nbsp;<em>(1000 words + images)&nbsp;<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaboration\/Professionalism<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>team evaluation&nbsp;<em>(collaboration, communication, respect, integrity, motivation, timeliness)<\/em><\/li><li>level &amp; value of contribution to project<\/li><li>overall class participation related to project \/ meeting checkpoints for project<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">[\/expand]<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROJECT 1:&nbsp;Humanizing Product Design&nbsp;(Etsy) (Alaska) DURING CLASS: Conduct at least 3-4 Usability Tests on your Hi-Fi Prototype and test others. Make sure to discuss the refined user interface design as well. Copy Usability Test Google Form OR Print the Usability Test PDF in class. If copying the Google Form: Click on the three vertical dots [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3167","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=3167"}],"version-history":[{"count":30,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3167\/revisions"}],"predecessor-version":[{"id":3217,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/posts\/3167\/revisions\/3217"}],"wp:attachment":[{"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=3167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/categories?post=3167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/tags?post=3167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}