Passion Project Part 2

The second half of this project encourages you to transform your passion project into a finished piece and marketable commodity. This means considering all possible outlets for sharing your work with others while sustaining it as a potential long-term project, product, or business.

There are 5 objectives/requirements with the second part of this project:

  1. Refine and/or expand upon what you made over the 20 – 25 days.
  2. Transform into a tangible product/project out of your daily passion project. Here are some ideas:
    • Brand for line of t-shirts, pins, cards, stickers, patches, notebooks, calendar...
    • Poster series
    • Publication design
    • Product design
    • Deck of Cards
    • Game/Board game
    • Packaging
    • Animation/motion/video 
    • Build a brand around your work and apply it to a hypothetical campaign – like a restaurant, food and beverage line, retail, or a festival/event?
  3. Share a behind-the-scenes process of how you made something from your project to share on social media. Could be a video or step-by-step still images.
  4. Create promotional social media posts pushing your new product
  5. Short 6 min pitch to class including:
    1. Share daily explorations/entries from beginning of quarter – provide a summary of process and outcomes
    2. Show a grid of all 20–25 outcomes
    3. Idea development for final project – what was your idea and how did you decide on it? How does it relate to your daily passion project from the beginning of the quarter?
    4. Explanation of marketability/intended audience/release strategy – how does your product differ from what else is out there? Who is it for? How would you plan on releasing it/introducing it to your audience? How could it potentially grow?
    5. Behind-the-scenes process demonstration
    6. Show final product, mockups, and promotional social media posts

Project Examples

Resources for Production/Distribution

Evaluation/Objectives

5pts each // 100 points total

PART 1 (DAILIES)

  • Originality/creativity of theme
  • Depth of experimentation and/or challenge
  • Quality of execution and/or growth of practiced skills
  • Maintaining consistency of theme and effort
  • Time management
  • Completing requirements

PART 2 (Translation)

  • Connection to the Part 1 Daily creation
  • Originality and innovation of overall concept
  • Depth and thoroughness of project development
  • Overall quality and execution of design
  • Overall formal visual structure of design
  • Overall typography of design
  • Quality and clarity of behind-the-scenes process demonstration
  • Quality of promotional social media posts
  • Time Management – kept to proposed timeline

PITCH

  • Summary of daily passion project part 1 (idea, process, outcomes)
  • Concept development for part 2 translation(idea, rationale, connection)
  • Explanation of marketability/intended audience/release strategy
  • Final product, mockups, behind-the-scenes, and promotional social media posts
  • Verbal presentation skills / visual design of pitch

Schedule

Feb 15: assign Passion Project Part 2

Feb 17: discuss initial brainstormed ideas for Passion Project Part 2

Feb 22: turn in finalized idea, personalized project schedule, show any initial steps toward project development

Feb 24: show continued development

Mar 1: show continued development

Mar 3: show continued development

Mar 8: show continued development

Mar 10: show continued development

Finals Week:
Mar 15: 10:30-12:30pm
Final Presentation

Deliverables

Turn into Passion Project Folder on Class Google Drive – in a folder with your name.

  1. Grid of 20-25 daily entries (can be in any appropriate format)

  2. Final product mockups

  3. Behind-the-scenes process demonstration for social media (can be video or in stills with documentation)

  4. Promotional social media posts for product

  5. Short presentation (everyone has 6 minutes total for presenting, since we only have two hours and need to allow time to switch between everyone)
    1. Share daily explorations/entries from beginning of quarter – provide a summary of process and outcomes
    2. Show a grid of all 20–25 outcomes
    3. Idea development for final project – what was your idea and how did you decide on it? How does it relate to your daily passion project from the beginning of the quarter?
    4. Explanation of marketability/intended audience/release strategy – how does your product differ from what else is out there? Who is it for? How would you plan on releasing it/introducing it to your audience? How could it potentially grow?
    5. Behind-the-scenes process demonstration
    6. Show final product, mockups, and promotional social media posts