{"id":2923,"date":"2022-03-30T22:46:43","date_gmt":"2022-03-30T22:46:43","guid":{"rendered":"http:\/\/kaceymorrow.com\/361\/?page_id=2923"},"modified":"2022-03-30T22:47:15","modified_gmt":"2022-03-30T22:47:15","slug":"user-journey-map-help","status":"publish","type":"page","link":"http:\/\/kaceymorrow.com\/361\/user-journey-map-help\/","title":{"rendered":"User Journey Map Help"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/03\/User-Journey-Map-Examples.pdf\" target=\"_blank\">User Journey Map Examples<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What elements go into a User Journey Map<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Persona<\/strong>&nbsp;&#8211; you can use the photo, name, and demographic information from your previous personas.<\/li><li><strong>Scenario<\/strong>&nbsp;&#8211; what experience are we mapping? what is the persona doing?<\/li><li><strong>Goals\/Needs\/Expectations<\/strong>&nbsp;&#8211; what is the persona trying to achieve? what do they expect out of the experience?<\/li><li><strong>Journey Phases<\/strong>&nbsp;&#8211; what are the primary phases of the experience &#8211; from start to finish?<\/li><li><strong>Actions\/Events<\/strong>&nbsp;&#8211; what are they doing during each of these phases?<\/li><li><strong>Mindsets<\/strong>&nbsp;&#8211; what are they thinking during the different actions?<\/li><li><strong>Emotions<\/strong>&nbsp;&#8211; what are they feeling during each action?<\/li><li><strong>Pain Points<\/strong>&nbsp;&#8211; what pain points were discovered at different points in the journey?<\/li><li><strong>Opportunities<\/strong>&nbsp;&#8211; therefore, what possible opportunities come from these pain points?<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to summarize the key findings<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cluster and prioritize the pain points and opportunities from the maps.&nbsp;<\/li><li>See if any of these opportunities validate your hypotheses and other research.&nbsp;<\/li><li>Look for points in the journey where expectations are not met.<\/li><li>Also identify where expectations are met or exceeded.<\/li><li>Identify any unnecessary touchpoints or interactions.<\/li><li>Pinpoint high-friction channel transitions.<\/li><li>Evaluate time spent during the different phases.<\/li><li>Look for moments of truth.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>User Journey Map Examples What elements go into a User Journey Map Persona&nbsp;&#8211; you can use the photo, name, and demographic information from your previous personas. Scenario&nbsp;&#8211; what experience are we mapping? what is the persona doing? Goals\/Needs\/Expectations&nbsp;&#8211; what is the persona trying to achieve? what do they expect out of the experience? Journey Phases&nbsp;&#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2923","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":2,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2923\/revisions"}],"predecessor-version":[{"id":2926,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2923\/revisions\/2926"}],"wp:attachment":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}