{"id":2917,"date":"2022-03-30T22:40:40","date_gmt":"2022-03-30T22:40:40","guid":{"rendered":"http:\/\/kaceymorrow.com\/361\/?page_id=2917"},"modified":"2022-03-30T22:41:12","modified_gmt":"2022-03-30T22:41:12","slug":"persona-help","status":"publish","type":"page","link":"http:\/\/kaceymorrow.com\/361\/persona-help\/","title":{"rendered":"Persona Help"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/kaceymorrow.com\/361\/wp-content\/uploads\/2022\/03\/Persona_Examples.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona Examples (opens in a new tab)\">Persona Examples<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prepare Personas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understand product&#8217;s users with research and statistics.<\/li><li>Condense research into patterns and themes.<\/li><li>Organize findings into persona groups that represent your primary users.<\/li><li>Distill those groups into characters\/archetypes that embody your findings. Separate them into primary and secondary users.<\/li><li>Develop background, motivations, and expectations for each.<\/li><li>Avoid stereotyping and bias by basing your personas off of your interviews and online market research.\u00a0<\/li><li>Make these composites of multiple users, don&#8217;t base one persona directly off of one real person.<br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Build Personas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Photo<\/li><li>Name<\/li><li>Role<\/li><li>Demographics<\/li><li>Goals<\/li><li>Behaviors &amp; Habits<\/li><li>Technical Skills<\/li><li>Environment<\/li><li>Relationships<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>You may also sometimes see the following:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Anxieties, Challenges, Frustrations, Pain Points<\/li><li>Motivations, Needs<\/li><li>Key Personality Attributes<\/li><li>Brand Affiliation<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Inclusive Design<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Address your own biases.<\/li><li>Address who your product excludes and how it excludes them.<\/li><li>Consider the Persona Spectrum (physical, cognitive, emotional, or societal) and (permanent, temporary, situational)<ul><li>solve for one, extend to many &#8211; focus on what is universally important to all humans.<\/li><\/ul><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Persona Examples Prepare Personas Understand product&#8217;s users with research and statistics. Condense research into patterns and themes. Organize findings into persona groups that represent your primary users. Distill those groups into characters\/archetypes that embody your findings. Separate them into primary and secondary users. Develop background, motivations, and expectations for each. Avoid stereotyping and bias by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2917","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=2917"}],"version-history":[{"count":2,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2917\/revisions"}],"predecessor-version":[{"id":2920,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2917\/revisions\/2920"}],"wp:attachment":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=2917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}