Student Case Study Examples<\/a><\/strong><\/p>\n\n\n\nOutline:<\/strong><\/p>\n\n\n\nA. Background:<\/strong> A brief introduction to the project: the assigned task, timeline\/phases, product\/company background information, team, and team contributions.<\/p>\n\n\n\nB. Problem: <\/strong>What problem did you set out to tackle? Give only a brief summary\/introduction to the problem here, because you will be digging deeper in the process later of how you discovered the problem.<\/p>\n\n\n\nC. Solution:<\/strong> What was your proposed general solution? Again, you really only need to provide a brief summary\/introduction to the solution here, since you will be explaining more thoroughly later in the document. <\/p>\n\n\n\nD. Process:<\/strong> Dig Deeper: What steps did you take to reach the final product?<\/p>\n\n\n\n- Research:\u00a0<\/strong><\/em>Product research, user research, competitor benchmarking. What did you learn about your product, your primary user, and the competition?<\/li>
- Framing\/Hypotheses\/Objectives<\/em><\/strong>: What framing questions did you ask\/answer? What did you want to find out? What primary assumptions\/hypotheses about the product and user did you make initially? What did you think you already knew and what did you want to validate? What objectives did these translate to?<\/li>
- Pain Points & Opportunities<\/em><\/strong>:\u00a0What pain points and opportunities did you discover through earlier research, interviews, user journey maps, and your survey?\u00a0<\/li>
- Personas:\u00a0<\/strong><\/em>What personas did you develop? Who was your target audience and how was that determined? Who is typically excluded?<\/li>
- Validating Hypotheses<\/strong><\/em>:\u00a0After understanding your user and finding all of the pain points and opportunities, what initial hypotheses were validated and what unexpected results did you discover? How did you cluster and translate your findings using the “How Might We”exercise?<\/li>
- Define<\/em><\/strong>: What were your user, business, and product goals? How did you prioritize them? What was your product statement? Why did you choose the concept that you did?\u00a0<\/li>
- Build:<\/em><\/strong>\u00a0What scenarios and user flows did you explore and land on?<\/li>
- Iterate<\/em><\/strong>: What were the various layouts you explored? Show and explain sketches\/wireframes, lo-fi prototypes, and hi-fi prototype. What feedback did you get on the various design phases and what did your styleboard look like?\u00a0<\/li>
- Testing & Analysis<\/em><\/strong>:\u00a0How were the prototypes implemented? What did you learn from your lo-fi and hi-fi prototype usability tests? Provide the main take-aways from your results.\u00a0<\/li><\/ul>\n\n\n\n
E. Outcome: <\/strong>What was the end result?<\/p>\n\n\n\n- Final Product \u2013 <\/em><\/strong>Show your final designed screens and highlight the key features related to your redesign. <\/li>
- Product Scenario\/Story \u2013<\/strong> <\/em>Describe your redesigned product being used in context. Write a detailed full scenario of your product in action by a primary user persona. Or draw a storyboard with characters using your product to paint a fuller picture. <\/li>
- Challenges \u2013 <\/em><\/strong>Describe challenges you had to overcome.<\/li>
- Reflection \u2013<\/em> <\/strong>What did you learn from completing this project?<\/li>
- Vision\/Future Goals \u2013<\/strong><\/em> Is there any room for growth with this project? <\/li><\/ul>\n\n\n\n
[\/expand]<\/p>\n\n\n\n
\n\n\n\nEVALUATION<\/h2>\n\n\n\n
55% Concept\/Design\/Usability
20% Case study
15% Pitch (visual, verbal, storytelling)
15% Collaboration\/Professionalism<\/p>\n\n\n\n
[expand title=”Click to see Rubric”]<\/p>\n\n\n\n
Concept<\/strong><\/p>\n\n\n\n- concept: strength, innovation, addresses specific task<\/li>
- level of product differentiation (from original product and competition)<\/li>
- solution meets target user’s goals based upon thorough research<\/li><\/ul>\n\n\n\n
Design<\/strong><\/p>\n\n\n\n- overall visual structure<\/li>
- overall typography<\/li>
- iconography<\/li>
- integration & quality of branding<\/li><\/ul>\n\n\n\n
Usability<\/strong><\/p>\n\n\n\n- overall clarity of solution\/product<\/li>
- information architecture\/user flow<\/li>
- appropriate quantity & quality of content<\/li>
- clarity & consistency of buttons\/interactions<\/li><\/ul>\n\n\n\n
Pitch<\/strong><\/p>\n\n\n\n- explanation & clarity of overall problem, solution, & vision<\/li>
- demonstration of features, interaction, context, differentiation, & demographic<\/li>
- verbal presentation skills \/ visual design of pitch <\/li><\/ul>\n\n\n\n
Case Study<\/strong><\/p>\n\n\n\n- clear & convincing introduction\/argument: <\/strong>explaining the task, timeline, team contributions, product\/company background, problem statement, solution statement, personas<\/li>
- demonstration of process: <\/strong>product & user research, competitor benchmarking, framing\/hypotheses\/objectives, interviews, user journey maps, survey<\/li>
- demonstration of concept evolution:<\/strong> how might we’s\/affinity map, prioritized goals, product statement, scenarios\/user flows, wireframes, prototypes\/usability testing (various rounds of iteration), style board<\/li>
- explanation of outcome: <\/strong>final designs, final product scenario\/story, challenges, reflection, and vision<\/li>
- design, organization, and clarity<\/strong> of case study & appropriate amount of content or depth<\/strong> (1000 words + images) <\/em><\/li><\/ul>\n\n\n\n
Collaboration\/Professionalism<\/strong><\/p>\n\n\n\n- team evaluation (collaboration, communication, respect, integrity, motivation, timeliness)<\/em><\/li>
- level & value of contribution to project<\/li>
- overall class participation related to project \/ meeting checkpoints for project<\/li><\/ul>\n\n\n\n
[\/expand]<\/p>\n\n\n\n
\n\n\n\nPROJECT SCHEDULE<\/h2>\n\n\n\n
[expand title=”Click to see schedule details”]<\/p>\n\n\n\n
WEEK 1<\/strong><\/p>\n\n\n\nTues, 3.29:<\/strong> Introduce Project 1.
Due Next Class:<\/em> Product and User Research, Competitor Benchmarking, Framing\/Hypotheses\/Objectives<\/p>\n\n\n\nThurs, 3.31:<\/strong> Work
Due Next Class:<\/em> Interviews, Survey, User Journey Maps, Personas<\/p>\n\n\n\nWEEK 2<\/strong><\/p>\n\n\n\nTues, 4.5:<\/strong> <\/em>“How Might We” Questions\/Affinity Mapping, Set Goals, Write Product Statements
Due Next Class:<\/em> “How Might We” Questions, Goals, Product Statements, plus
Site-Map, Scenarios, User Task Flows<\/p>\n\n\n\nThurs, 4.7:<\/strong> NO CLASS
Due Next Class:<\/em> Wireframes, Paper Prototyping<\/p>\n\n\n\nWEEK 3<\/strong><\/p>\n\n\n\nTues, 4.12:<\/strong> Paper Prototype Usability Testing
Due Next Class:<\/em> Key Takeaways, Style Boards, Hi-Fi building<\/p>\n\n\n\nThurs, 4.14:<\/strong> Tarot Cards of Tech
Due Next Class: <\/em>Adjustments to Product\/Hi-Fi Prototype<\/p>\n\n\n\nWEEK 4<\/strong><\/p>\n\n\n\nTues, 4.19:<\/strong> Hi-Fi Usability Testing
Due Next Class: <\/em>Key Takeaways\/Adjustments to Product<\/p>\n\n\n\nThurs, 4.21:<\/strong> Work
Due Next Class:<\/em> Finalize product. Create Pitch. Start Case Study. <\/p>\n\n\n\nWEEK 5<\/strong><\/p>\n\n\n\nTues, 4.26: Deadline – Pitch & Prototype. Give Pitch in Class.<\/strong>
Due Next Class:<\/em> Case Study<\/p>\n\n\n\nThurs, 4.28:<\/strong> Case Study due<\/strong><\/p>\n\n\n\n[\/expand]<\/p>\n","protected":false},"excerpt":{"rendered":"
For this first project, you will be assigned a task\/problem area by a Senior Product Designer\/Alumni for a large corporation to make a human-centered incremental change to their product. The final outcome should be validated and determined by the discovered pain points and opportunities found throughout your research. Push yourself to think out of the box […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2718","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=2718"}],"version-history":[{"count":38,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2718\/revisions"}],"predecessor-version":[{"id":3212,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2718\/revisions\/3212"}],"wp:attachment":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=2718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}