Here are examples and tips to make a product video.<\/a> See past Student Examples. <\/li><\/ul><\/li><\/ul>\n\n\n\n[\/expand]<\/p>\n\n\n\n
[expand title=”Case Study”]<\/p>\n\n\n\n
You will be be writing a case study that addresses the following outline which helps to evaluate your team\u2019s solution to the design challenge. It narrates your journey through decision-making and learning insights. Point out any surprising or counter-intuitive lessons from your process. Include any additional content and photos to support and explain your case study. Your case study will be in the form of an approx. 1,000 word PDF with plenty of photos, mock-ups, process, etc.<\/p>\n\n\n\n
A. Background:<\/strong> A brief introduction of the project: the brief, the scenario\/topic, the problem.<\/p>\n\n\n\n- Team<\/em><\/strong>\u2013 Who else did you work with?<\/li>
- Contributions<\/em><\/strong>\u2013 What were each member\u2019s specific contributions to the end result?<\/li><\/ul>\n\n\n\n
B. Problem:<\/strong> What problem did you set out to tackle?<\/p>\n\n\n\nC. Solution:<\/strong> What was your proposed general solution? This includes how you approached the problem, strategy, etc.<\/p>\n\n\n\nD. Process:<\/strong> What steps did you take to reach the final product?<\/p>\n\n\n\n- Pain Points & Opportunities\u2013<\/em><\/strong> What pain points and opportunities did you discover through online topical research, brainstorming, interviews, user journey mapping, and any contextual research?<\/li>
- Validate Assumptions<\/em>\u2013<\/strong> What assumptions about the experience did you make and how did you validate them from framing questions, surveys, “how might we” questions, and competitive research? What other pain points\/opportunities did your discover?<\/li>
- Target Audience\u2013 <\/em><\/strong>Who is your target audience? How did you determine this? What did their user personas and scenarios demonstrate?<\/li>
- Define \u2013<\/em><\/strong> Why did you choose the concept that you did? What was your product statement? And what were your prioritized goals and user flow?<\/li>
- Visual Design \u2013<\/em><\/strong> What were the design directions you explored? Show and explain sketches\/wireframes, moodboard, preliminary visual designs, and refined designs. What feedback did you get on the various design phases?<\/li>
- Testing & Analysis \u2013<\/em><\/strong> How was the final experience implemented and tested? What did you learn from user testing your lo-fi paper prototype and getting feedback on your hi-fi designs? What were the take-aways from your results?<\/li><\/ul>\n\n\n\n
E. Outcome:<\/strong> What was the end result?<\/p>\n\n\n\n- Final Design \u2013 <\/em><\/strong>Show the final design, any mockups, and highlight its features<\/li>
- Challenges \u2013 <\/em><\/strong>What were the challenges you had to overcome?<\/li>
- Reflection \u2013<\/em> <\/strong>What did you learn from completing this project?<\/li>
- Vision\/Future Goals \u2013<\/strong><\/em> Is there any room for growth with this project?<\/li><\/ul>\n\n\n\n
[\/expand]<\/p>\n\n\n\n
\n\n\n\nEvaluation<\/h3>\n\n\n\n
50% Concept\/Design\/Usability
18% Case Study
18% Pitch\/Video (visual, verbal, storytelling)
14% Collaboration\/Professionalism<\/p>\n\n\n\n
[expand title=”Click to see Rubric:”] <\/p>\n\n\n\n
Concept<\/strong> (15)
strength & innovation of concept
level of product differentiation
solution meets target user’s goals and the brief’s framework<\/p>\n\n\n\nDesign <\/strong>(20)
overall visual structure
overall typography
iconography
integration & quality of branding<\/p>\n\n\n\nUsability<\/strong> (20)
overall clarity of solution\/product
information architecture\/user flow
appropriate quantity & quality of content
clarity & consistency of buttons\/interactions<\/p>\n\n\n\nPitch <\/strong>(10)
explanation & clarity of overall problem, solution, & vision
verbal presentation skills \/ visual design of pitch<\/p>\n\n\n\nVideo <\/strong>(10)
demonstration of context, design, features, and interaction
quality of video production and narrative structure<\/p>\n\n\n\nCase Study<\/strong> (20)
clear & convincing argument explaining: brief, scenario, problem, solution, team roles
process: brainstorming, interviews, framing questions\/assumptions, survey, competitive research, user personas, user journey maps, how might we’s
concept evolution: prioritized goals, product statement, scenarios, user flow, sketches\/wireframes, lo-fi prototype, design iterations, hi-fi prototype
explanation of outcome: user testing results, final design, challenges, reflection, vision
design of case study & appropriate amount of content (1000 words + images) <\/em><\/p>\n\n\n\nCollaboration\/Professionalism <\/strong>(15)
team evaluation (collaboration, communication, respect, integrity, motivation, timeliness)<\/em>
level & value of contribution
overall class participation related to project and meeting checkpoints for project<\/p>\n\n\n\n[\/expand]<\/p>\n\n\n\n
\n\n\n\nSchedule:<\/h3>\n\n\n\n
[expand title=”Click to see Schedule:”] <\/p>\n\n\n\n
WEEK 5<\/strong> – COLLECT<\/strong><\/p>\n\n\n\nTue, 4.26:<\/strong> Assign Project 2. Draw UX Combinations for which scenario and audience to design and research around.<\/p>\n\n\n\nDue Thursday:<\/em> <\/p>\n\n\n\n- Conduct initial research online about the topic and audience. What are problem areas and areas for growth related to your subject? <\/li>
- Competitor research analysis on products in that space\/topic<\/li><\/ul>\n\n\n\n
Thur, 4.28: <\/strong>Go over assigned scenario, audience, and research. Do short framing exercise to develop assumptions. Start writing interview questions and survey questions in class.<\/p>\n\n\n\nDue Tuesday<\/em><\/p>\n\n\n\n- framing exercise<\/li>
- survey questions and key takeaways<\/li>
- 3 interviews with target audience and indirect audience that might be impacted – interview questions plus key takeaways<\/li>
- 2 user journey maps doing something related to your scenario or using similar product<\/li>
- 2 personas – one direct and one indirect based upon user research, interviews, survey results<\/li><\/ul>\n\n\n\n
\n\n\n\nWEEK 6<\/strong> – SYNTHESIZE<\/strong><\/p>\n\n\n\nTue, 5.3:<\/strong> <\/p>\n\n\n\nDue Thursday<\/em><\/p>\n\n\n\n- how might we activity<\/li>
- prioritized goals<\/li>
- product statement \/ feedback on others’<\/li>
- scenarios\/user task flows<\/li><\/ul>\n\n\n\n
Thurs, 5.5:<\/strong> Go over how might we’s, prioritized goals, product statement, scenarios\/user task flows<\/p>\n\n\n\nDue Tuesday <\/em><\/p>\n\n\n\n- sketches\/wireframes<\/li>
- lo-fi prototype or paper prototype<\/li>
- style board<\/li><\/ul>\n\n\n\n
\n\n\n\nWEEK 7<\/strong> – ITERATE\/TEST<\/strong><\/p>\n\n\n\nTue, 5.10:<\/strong> Test lo-fi or paper prototype.<\/p>\n\n\n\nDue Thursday: <\/em><\/p>\n\n\n\n- key takeaways from testing<\/li>
- initial design iterations<\/li><\/ul>\n\n\n\n
Thurs, 5.12:<\/strong> Look at initial design iterations and discuss key takeaways from testing<\/p>\n\n\n\nDue Tuesday: <\/em><\/p>\n\n\n\n- design refinements<\/li><\/ul>\n\n\n\n
\n\n\n\nWEEK 8<\/strong> – DESIGN<\/strong><\/p>\n\n\n\nTue, 5.17:<\/strong> Critique refined designs<\/p>\n\n\n\nDue Thursday<\/em><\/p>\n\n\n\n- refine designs and create hi-fi prototype<\/li><\/ul>\n\n\n\n
Thurs, 5.19:<\/strong> test Hi-Fi Prototype<\/p>\n\n\n\nDue Tuesday: <\/em><\/p>\n\n\n\n- continue to refine and begin progress on video<\/li><\/ul>\n\n\n\n
\n\n\n\nWEEK 9<\/strong> – DEVELOPMENT<\/strong><\/p>\n\n\n\nTue, 5.24:<\/strong> work <\/p>\n\n\n\nDue Thursday<\/em><\/p>\n\n\n\n- progress on video<\/li><\/ul>\n\n\n\n
Thurs, 5.26:<\/strong> <\/p>\n\n\n\nDue Thursday<\/em><\/p>\n\n\n\n- progress on video<\/li><\/ul>\n\n\n\n
\n\n\n\nWEEK 10<\/strong> – FINALIZE<\/strong><\/p>\n\n\n\nTue, 5.31:<\/strong> work<\/p>\n\n\n\nDue Thursday<\/em><\/p>\n\n\n\n- progress on Final Pitch, Case Study, and Video<\/li><\/ul>\n\n\n\n
Thurs, 6.2: <\/strong>Work on Final Deliverables <\/p>\n\n\n\n
\n\n\n\nFINALS<\/strong> – PITCH<\/strong><\/p>\n\n\n\n11am Section:\u00a0 <\/em><\/strong>
Monday, June 6, 8:00 \u2013 10:00 AM: <\/strong>Project 2: Prototype, Pitch Deck, and Video due
Thurs, June 9, 1pm:<\/strong> Project 2 Case Study due<\/p>\n\n\n\n2pm Section:<\/em><\/strong>
Thursday, June 9, 1:00 \u2013 3:00 PM<\/strong>: Project 2: Prototype, Pitch Deck, Video, Case Study due<\/p>\n\n\n\n[\/expand]<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
For this project, we are going to use our design knowledge and creative skills to deliver useful new products and ideas to people who are often ignored. Everyone deserves good design. If we solve for one, we extend to many. The audience, problem, and a modifier are chosen at random, and it will be our […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2504","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":33,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2504\/revisions"}],"predecessor-version":[{"id":3484,"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/pages\/2504\/revisions\/3484"}],"wp:attachment":[{"href":"http:\/\/kaceymorrow.com\/361\/wp-json\/wp\/v2\/media?parent=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}