May 3

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IN CLASS

PROJECT 2: Problem-Seeking

Go over main takeaways from research.

Work in class together on Tasks 8–10 – How Might We’s, Goals, Product Statement, and possibly start Task 11 Scenarios/User Task Flows.

DUE THURSDAY

Turn in Tasks on Team Google Drive. Google Drives can always be found on the class Slack Channel #0_classinfo and below. Label each file according to the task.

TASK 8 – HOW MIGHT WE?

More Info: How Might We Process, Tips, and Examples

For this task you will be writing and clustering “how might we” questions to help you zero in on your approach. By reframing your discovered pain points and insights from all of your research as “How Might We” questions, you’ll set yourself up for an innovative solution. You want to turn insights, themes or problem areas from your research into opportunities or alternatives. Asking “How Might We” questions and grouping the answers should then lead to your prioritized goals in the next step. 

How to Turn In:

  1. Clustered groups of “How Might We” questions. 
  2. Format is up to you: Can turn in a photograph of sticky notes or whiteboard, Google Doc, link to Figma, Figjam or Invision Freehand board, and so on…

TASK 9 – GOALS

More Info: How to Develop and Prioritize Goals + Examples

For this task you will be writing and prioritizing 3-5 goals each for the User, Brand, and Business. Your goals should arise from the “How Might We” process. You will try and answer those clustered and prioritized “How Might We’s” from the last step and translate those answers into goals. These solutions/goals ideally should stem from previous research you conducted as well.

How to Turn In:

  1. List of at least 3-5 goals for each: User, Brand, and Business.  
  2. Priority Pyramid or Priority Matrix (choose one method to demonstrate the prioritization of your goals) 
  3. Format is up to you: Can turn in a photograph of hand-done process, Google Doc, link to Figma, Figjam or Invision Freehand board, or designed in Illustrator or Google Slides…

TASK 10 – PRODUCT STATEMENT

More Info: How to Write a Product Statement + Examples

For this task you will be writing a product statement. In one sentence describe: What is your solution? Who is it for? and How are you meeting the goals that you set?

How to Turn In:

  1. One written product statement posted to the #project2 Slack Channel. Also turn into your Google Drive to keep track of it.
  2. 2 Peer Reviews of other teams’ product statements. Leave them feedback on Slack on how to improve the statement. Ask yourself if you understand what they are trying to do, for whom, and how they are going to do it, but all in a succinct manner.

TASK 11 – SCENARIO(S)/USER TASK FLOW(S)

More Info: How to Develop Scenarios and User Flows + Navigation + Examples

Write brief scenario(s) that describe the user (your personas), their needs, and goals in relation to your solution. How is someone interacting with your solution?

Create user task flow diagram(s) alongside each of your scenarios. The user task flow should help you understand each screen and action that is necessary for you to create in your next step. You are also making sure the flow is logical, easy to understand, and seamless.  

How to Turn In:

  1. Scenarios. These scenarios should be addressing your user personas.
  2. User Task Flow Diagrams for each scenario. 
  3. Format is up to you: Can turn in a photograph of your hands-on process, or link to Figma, Figjam or Invision Freehand board, or designed in Illustrator or Google Slides? Whatever makes the most sense for your team!