Help: How to Create and Structure a Survey, Tips, and How to Summarize Results + Examples

Task: For this task you will be creating a survey about your assigned product and prompt. First collect some demographic information to continue to better understand your user. Then collect information about how and why people use your product or similar products. You can ask relevant questions about your overall larger umbrella topic, specific prompt, or anything else you are trying to validate. These questions can be based upon your previous hypotheses and objective statements.

How to Turn in:

1. Post a working link to the actual survey to Slack #project1 channel. Take classmates’ surveys to help each other out. (See above “help” link on how to create the survey using Google Forms)
2. Google Drive:
   1. List of questions in the survey.
   2. Summary of the key findings from your survey results.
      1. The takeaways/results should include a written summary highlighting the biggest takeaways and can also include charts and graphs created by Google Forms.
      2. Also include the audience demographic that took the survey.
      3. Include the number of survey respondents, so we can get an accurate idea of the sample size.

Help: How to Prepare, Conduct, and Synthesize Interviews + Examples

Task: For this task you will be conducting at least 3 interviews with your target audience about your chosen product and gathering demographics to help develop your personas, as well as summarizing your key insights.

How to Turn in:

1. Script of questions
2. List of who was interviewed and their basic demographics
3. Written report of your findings and main take-aways from all the interviews together.

Help: How to Prepare, Build, and be Inclusive + Examples

Task: For this task you will be creating 2-3 user personas representing the prioritized clusters of demographic information you collected from interviews and online user research. These personas will be your target audience that you will be designing for throughout the rest of the project. Be inclusive/consider who you may be excluding. “Solve for one, extend to many.”

Help: How to Create a User Journey Map and Summarize Insights + Examples

Task: For this task you will be creating 2 user journey maps demonstrating the different personas’ experiences using your product and summarizing your key insights. 

How to Turn In:

• User Journey Maps
• Written summary highlighting the biggest takeaways – cluster and prioritize the pain points and opportunities from the maps.