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IN CLASS
You are delivering 6 minute pitches in class today. We’ll use randomizer to see who goes first, so come prepared! You must attend class and present or your project grade will be affected.
Make a Folder called Final Deliverables in your Team Folder on the Google Drive and turn in the following final deliverables.
Deliverables:
- Clickable Hi-Fi Prototype: Turn in as a link in a Google Doc.
- Pitch Deck: Turn in as PDF, Google Slides, Figma Link, PowerPoint, or Keynote…
- DUE THURSDAY: Case Study: Turn in as PDF, Google Slides, Figma Link…
CASE STUDY HELP
Student Case Study Examples
Case Study Outline
- Background: A brief introduction to the project: the assigned task, timeline/phases, product/company background information, team, and team contributions.
- Problem: What problem did you set out to tackle? Give only a brief summary/introduction to the problem here, because you will be digging deeper in the process later of how you discovered the problem.
- Solution: What was your proposed general solution? Again, you really only need to provide a brief summary/introduction to the solution here, since you will be explaining more thoroughly later in the document.
- Process: Dig Deeper: What steps did you take to reach the final product?
- Research: Product research, user research, competitor benchmarking. What did you learn about your product, your primary user, and the competition?
- Framing/Hypotheses/Objectives: What framing questions did you ask/answer? What did you want to find out? What primary assumptions/hypotheses about the product and user did you make initially? What did you think you already knew and what did you want to validate? What primary objectives did these translate into?
- Pain Points & Opportunities: What pain points and opportunities did you discover through earlier research, interviews, user journey maps, and your survey?
- Personas: What personas did you develop? Who was your target audience and how did you determine this? Who is typically excluded?
- Validating Hypotheses: After understanding your user and finding all of the pain points and opportunities, what initial hypotheses were validated and what unexpected results did you discover? How did you cluster and translate your findings using the “How Might We” exercise?
- Define: What were your user, business, and product goals? How did you prioritize them? What was your product statement? Why did you choose the concept that you did?
- Build: What scenarios and user flows did you explore and land on?
- Iterate: What were the various layouts you explored? Show and explain sketches, wireframes, paper prototypes, and hi-fi prototype. What feedback did you get on the various design phases and what did your style board look like?
- Testing & Analysis: How were the prototypes implemented? What did you learn from your paper and hi-fi prototype usability tests? Provide the main take-aways from your results?
- Outcome: What was the end result?
- Final Product – Show your final designed screens and highlight the key features related to your redesign.
- Product Scenario/Story – Describe your redesigned product being used in context. Write a detailed full scenario of your product in action by a primary user persona. Or draw a storyboard with characters using your product to paint a fuller picture.
- Challenges – Describe challenges the team had to overcome.
- Reflection – What did the team learn from completing this project?
- Vision/Future Goals – What is the room for growth with this project?
Team Folders:
DUE THURSDAY by class time
Everything always gets turned into your Team Google Drive. Google Drives can always be found on the class Slack Channel #0_classinfo. Label each file according to the task.
- Task 1 – Online Research: Turn in a Google Doc.
- Find pain points or areas of potential growth for assigned scenario by conducting initial research online about that topic.
- Include links to articles and summaries from your research.
- Research your audience online. Include a summary statement about what demographics you found.
- This can include your assigned audience and the existing scenario’s primary audience. You can try to access annual reports, market research, free data analytic research from similar products.
- Task 2 – Competitive Research: Turn in chart/matrix or written summary
- competitor research analysis on services and products related to your provided scenario.
- Identify who you want to interview. This will prepare you for Thursday’s class.