Help: Example Walkthrough PDF

Task: To assist in focusing our objectives and knowledge surrounding this project, we need to begin by asking “What do we think we know?” and “What are the questions we are trying to answer?”

1. Framing:
   Do Framing Exercise to develop 6-10 main assumptions/hypotheses with teammate. You can copy and paste these Framing Questions into your own Google Doc to get started if you want. Answer as many as you can that will help you form survey and interview questions. 
   
   • Who? questions help determine prospective audiences for your design work.
   • What? questions clarify what people might be doing.
   • When? questions help determine the points in time when people might use your product.
   • Where? questions help you to determine contexts of use.
   • Why? questions help you to explain the root of someone’s behavior.
   • How? questions help you go into detail on what explicit actions or steps people take.
     
     
2. Hypotheses:
   Cluster answers and write at least 6–10 main Hypotheses Statements that you made about your product after doing the framing questions exercise. Group into primary themes.
   
   • At this point, we are asking ourselves, “What do we think we already know?” and “What do we want to verify?”
   • This is helping frame our problem and then we can prove or disprove our assumptions throughout our continued research methods.
   • It is important to remember that these are just OUR opinions right now and that we will be moving forward focusing on our USER’s point-of-view.
     
     
   • Examples of clustered themes:
     • Demographics
     • User habits
     • Attitudes and behaviors using the product
     • Tasks, features, usability of product

How to Turn In:

• List of Framing Questions/Answers
• 6-10 Hypotheses Statements

Help: How to Create and Structure a Survey, Tips, and How to Summarize Results + Examples

Task: For this task you will be creating a survey about your assigned scenario and audience. First collect some demographic information to continue to better understand your user. Then collect information about how and why people use similar products or engage with your topic/scenario. These questions can be based upon your previous hypotheses statements, in order to validate what you think you already know, and discover new pain points and opportunities.

How to Turn in:

1. Post a working link to the actual survey to Slack #project2 channel. Take classmates’ surveys to help each other out. (See above “help” link on how to create the survey using Google Forms)
2. Google Drive:
   1. List of questions in the survey.
   2. Summary of the key findings from your survey results.
      1. The takeaways/results should include a written summary highlighting the biggest takeaways and can also include charts and graphs created by Google Forms.
      2. Also include the audience demographic that took the survey.
      3. Include the number of survey respondents, so we can get an accurate idea of the sample size.

Help: How to Prepare, Conduct, and Synthesize Interviews + Examples

Task: For this task you will be conducting at least 3 interviews with your primary audience or indirect audience about your chosen product and gathering demographics to help develop your personas, as well as summarizing your key insights.

How to Turn in:

1. Script of questions
2. List of who was interviewed and their basic demographics
3. Written report of your findings and main take-aways from all the interviews together.

Help: How to Prepare, Build, and be Inclusive + Examples

Task: For this task you will be creating 2-3 user personas representing the prioritized clusters of demographic information you collected from interviews and online user research. These personas will be your target audience that you will be designing for throughout the rest of the project. Be inclusive/consider who you may be excluding. “Solve for one, extend to many.”

How to Turn In:

• 2–3 Personas

Help: How to Create a User Journey Map and Summarize Insights + Examples

Task: For this task you will be creating 2 user journey maps demonstrating the different personas’ experiences using your product and summarizing your key insights. 

How to Turn In:

• User Journey Maps
• Written summary highlighting the biggest takeaways – cluster and prioritize the pain points and opportunities from the maps.